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Predictive analytics: The prescriptive route to operational intelligence

Today’s digitally savvy customers are tough and demanding. They expect engaging experiences and near real time answers and solutions to their questions and problems. This puts enormous pressure on businesses to provide excellent performance and contextual solutions. This is where predictive analytics comes in. It enables businesses to harness data and identify opportunities and risks that lie ahead to improve performance and mitigate risks.

For instance, on the operations side, system administrators have traditionally struggled with reactive modes of operation, and delays in detecting system issues and outages.